How to Use Positive Framing to Help You Read 3+ More Books per Month
I went from reading an average of 2 books a month to reading 5 books in June.
Now that I understand this strategy more, I bet I can surpass that number in July.
No, I did not listen to audiobooks at 5x speed. I did not read a chapter a day. I did not set a monthly reading goal.
What is this strategy I’m talking about? It’s called positive framing, named after a concept in cognitive psychology.
Which would you buy: Disinfectant A, which claims to kill 99.9% of all germs, or Disinfectant B, which claims ‘Only 0.1% of germs survive!’?
Obviously, Disinfectant A.
But they both kill the same percentage of germs. Why are we more attracted to Disinfectant A?
The difference is that Disinfectant A used positive framing (germs killed) while Disinfectant B used negative framing (germs not killed).
The framing effect occurs because of a cognitive bias called loss aversion — we want to avoid sure losses, like allowing 0.1% of germs to survive.
Another reason is due to the affective heuristic — a mental shortcut where we make decisions based on the feeling it evokes.
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