72% Of People Have Their Best Ideas in the Shower (Here’s Why)
A chance to step away from the madness of life, cleanse yourself of past mistakes, and invigorate your mind for what’s ahead.It’s a soothing, sudsy experience most of us look forward to each day. And, what’s better is showers have been scientifically proven to cleanse your creative palate.Here’s why you get your best ideas in the shower. And, how to deconstruct this phenomenon to boost your brain power outside of your steamy sanctuary.In 2014, in a brilliant stroke of marketing, a German shower company, Hansgrohe, commissioned Dr. Scott Barry Kaufman to lead a study with surprisingly… well, obvious results.After surveying 4,000 people (aged 18–64), across 8 countries, Kaufman concluded:“It’s both surprising and fascinating to learn that people are more creative in the shower than they are at work.”Unlike focused thinking, creative thought requires a delicate balance of inspiration, solitude, and motivation. All of which are nearly impossible to come by, in conventional workplace environments.But, since most H.R. departments would be horrified at the idea of employees stripping naked for shower breaks, we’ve looked for other ways to boost our creativity.
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