How to Use Brand-Building Techniques to Find Your Voice as a Writer
Language is a window to who we are as people. Through the words we use and how we use them, people access a part of us, who we are. But if we want our voice to have an impact, one rule applies: Consistency breeds legitimacy. Legitimacy breeds trust. Trust breeds influence, and influence breeds impact.
This rule applies to whether you’re building brands or writing novels because people don’t trust a Sybil. Our brains crave the comfort reliability and consistency breeds. We’re confused when we see someone act one way and that way changes on the daily. They’re performative instead of real.
In marketing, our “voice” is the personality we embody when we show up for our audiences, community, partners, and employees.
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