How Smart Subheadings Help Your Writing Get Seen
Skimmers are people, too. When you embrace subheadings, you reach more readers with your work. A subheading is a transition point in an article that signals either a new section or new narrative direction. Subheadings are sometimes called subheadlines, subheads, or SUBHEDs (journalism shorthand), and they give both readers and search engines guidance on how your articles are organized. Moreover, subheadings can make the act of article writing itself a little easier. When you have the logic and flow of your subheadings worked out in a polished outline, the rest of your article tends to fall into place quickly. Subheadings help you determine what to write and in what order, which is half the battle. Let’s look at what makes good subheadings, along with specific details writers need to know when using them for online publication.Subheads are like in-article headlines that help guide your reader. The main headline gives readers an idea of what an article will be about. But articles aren’t social media posts; they’re often several hundreds or even thousands of words in length. As such, a single-sentence headline or page title can only give so much detail about the information that is to come. Subheadings solve this problem. A good subheading acts like a section heading. It creates intrigue, focus, drama, or all of the above. A subheading is also a good opportunity to add visual breaks in your piece, which gives your readers’ eyes a break. Often, web writing is about design as much as it is about content.
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