How to Self-Promote Without Turning People Off
Medium is equipped with the tools to help you express yourself and connect with your audience here on this platform, but you exist in so many other places on the Internet. Whether your work reflects your personality, your hobbies, your journalistic capabilities or a combination of these, readers will respond to it when they feel like they know the person behind it. Your unique point of view can help you craft social media posts that act as extensions of your brilliant writing. In the age of working from home, life seems to bleed into work more than ever before. And readers respond to writers who give them a glimpse of their world beyond just the words. Writer Mark Stenberg’s Nieman Lab prediction for 2021, “The Rise of the Journalist-Influencer,” suggests that all journalists are simply digital creators by another name. Much like entertainers, artists and influencers, you rely on the internet as a discovery platform for your work. That means designing an online persona around your writing. But you don’t have to be a “journalist-influencer” to draw eyes to your writing on social. If you’re already writing on Medium, branding should not be a daunting process. Are you writing in a niche that feels necessary, about topics you have expertise in or that are not being covered extensively elsewhere on the internet? Congratulations, you already have a brand. Your work now is to maximize that foundation to grow your readership — and you shouldn’t think twice about doing so.
0 Comments