Why We Stopped Giving a Shit — And How to Make Us Care Again
This widespread apathy stems from a deeper issue that has been simmering for decades: the systematic devaluation of creative work. The seeds were planted with the advent of the internet, which made virtually everything easily accessible. While democratizing access has tremendous benefits, it also cheapened the perceived value of unique, hand-crafted creations. The Napster phenomenon demonstrated this dynamic in action, decimating music sales. The subscription economy further diluted the distinct worth of individual works. Mediocrity drowns out excellence in a cultural landscape saturated with abundant “good enough” content.
Pre-internet, purchasing a book meant walking into a store and picking up a physical copy with heft and texture. It represented a tangible cost of production and shipping.
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